In a nutshell
With extensive experience navigating multicultural environments and leading global projects, I bring a versatile blend of adaptability, diplomacy, and strategic vision to team and project management. My expertise spans brand management, sustainability, and commercial strategy, all driven by a passion for building strong relationships, continuous learning, and innovation.
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Currently, I am dedicated to integrating sustainability principles into organizational innovation processes, crafting initiatives that generate long-term value by balancing environmental, social, and economic considerations. I excel at developing and implementing marketing and communication activations, strategies, creating programmes and roadmaps and now with the added value of the purpose-driven angle.
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RESET. RESHAPE. RENEW.
Connecting the Dots between Marketing & Sustainable Business
Brand Development & Implementation
From fun mascots, premium trophies, eye-catching logos, memorable slogans to a cool visual and sonic identity.
From simple corporate round tables to complex large arenas event dressing, I've got the expertise to bring to life.
Global Campaigns &
Experiential Activations
​Starting with the strategy, moving into implementation, each milestone in the programme is well taken care of.
I roll out some engaging experiential and digital campaigns while leading cross-functional groups.
Sustainability & Legacy
From launching the first mascot educational program to revamping courts across countries, in collaboration with the Foundation, I'm all about supporting the social aspects of sustainability. Outside of sport, I engage in mapping out donors, developing fundraising opportunities and developing communication plans to reduce food waste.
Commercial Strategy
With a knack for retail and merchandising, I spearhead the development of collections, crafting innovative product and channel strategies, both onsite and offsite. Plus, building strategic partnerships that boosts sponsorship value and engages with fans.
More about me
Swiss and Brazilian national, who had the amazing opportunity to live and work on projects in over 30 countries! I absolutely thrive in juggling multiple projects at work, while nothing brings me more joy than spending cherished moments with my family in nature. Whether it’s hiking, skiing, diving, yoga or painting, I embrace every season's adventures! Passion and purpose fuel my journey, and I truly believe that with a fantastic team by our side, we can deliver top-notch results and make a difference to society!
