Passionate Connector
I'm a dynamic, creative thinker with a solid marketing and project management background. My passion for stakeholder engagement and social impact drives me to enhance commercial value by bringing projects to life and crafting innovative solutions that not only ensure business success but also create change in the community.
COMMERCIALLY SHARP. SOCIALLY DRIVEN.
TURNING STRATEGY INTO IMPACT
In a Nutshell
Global brand and marketing leader with 15 years in private and public organizations, specializing in building and scaling international brand and promotional platforms.
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I connect strategy, fan engagement, and commercial growth from concept to global rollout.
Recently expanded into humanitarian work, applying these skills to purpose-driven storytelling and partnerships.
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I sit at the intersection of sport, strategy, and impact, helping organizations create both
business value and social relevance.
SPORT
STRATEGY
IMPACT
Project Highlights
From leading cross-functional teams to a hands-on approach to project management
From strategy through to implementation
Across varied projects, I adapt easily and enjoy leveraging a diverse skill set
My
Expertise
Stakeholder Engagement
Program Planning & Execution
Leadership & Vision
Negociation & Diplomacy
Financial Acumen
Analytical & Strategic Thinking
Work Experience
Leading UNHCR’s sport strategy evolution to strengthen partnerships, elevate brand perception in the sports ecosystem, and leverage major platforms and innovation to drive impact, while supporting strategic communications during a six-month project.
Senior Advisor
UNHCR, UN Refugee Agency
2026, Geneva CH
Career Break
Reset. Reshape. Renew
2025 Vich, CH
In 2025, I took a sabbatical and used the opportunity to realign my focus on work that fosters long-term social value. During this time, I enhanced my knowledge through courses and ongoing projects with NGOs.
In my role as Head of Brand Management at FIBA, I oversaw global implementation programs for branding, promotion, and licensing, while connecting with communities through digital and experiential initiatives.
Associate Director
Infront Sports & Media AG
2022 - 2025, Mies CH
Senior Manager
Infront Sports & Media AG
2017-2022, Mies CH
Led the creation and implementation of global brand development that enhanced FIBA’s international identity and community engagement, as well as building promotional and licensing projects for pinnacle events.
Fueled client satisfaction, retention, and growth by managing comprehensive executive education services, while also building the communications activities for the Alumni community in Switzerland.
Client Service Manager
Ashridge Exec Education
2016 - 2017, London UK
Licensing Manager
FIFA
2012 - 2015, Zurich CH
Managed the Retail & Merchandising Program in Brazil during the exhilarating 2014 FIFA World Cup cycle, collaborating with the Global Master Licensee to bring the vision to life.
Brand Approval Manager
FIFA
2009 - 2012 Zurich, CH
Supported the Strategic Development department by managing brand compliance, ensuring standardized procedures, implementing systems, and empowering both internal and external stakeholders through training.
Office Manager
Profile Shoes Ltd
2003 - 2007 Christchurch, NZ
Oversaw office administration for a wholesale footwear company serving nationwide retail clients, focusing on customer service, sales support, and overall office management.